Make your website work
Here are some useful tips:
Have a clear call to action
You will have to empower visitors to take a step towards you, not because you are pushy or too much. It can be very gentle nudges, but we all need encouragement to take the first step so don’t be afraid to use a call to action.
So what is a call to action on a website? You will have to ask your visitors to do the action you need in order to improve your connection, for example, you will have to ask them to book a call with you.
Other ways to nurture your relationship with your visitors:
- Ask them to sign up for your newsletter
- Follow you on social media
- Explain clearly why they should work with you
You will not have to “reinvent the wheel”. Use similar structures others are already using. It makes it easy for people to navigate your website. For example, they know that if they want more information about you, they will need to click on About in the menu.