Let me share with you some tips for writing a good landing (sales) page copy.
Your offer has to focus on solving a problem your client has. It needs to resonate with their lives and offer something they really desire. Then go above and beyond with offering valuable things free gifts, money-back guarantees. Break down why they should opt-in or why they should buy your product or service and why it solves their problem. Focus on your copy. When it comes to landing pages, copy and value you give are the biggest factors that influence conversion rate.
Keep it simple
When it comes to landing page design, simple is the best. Don’t overuse images, headlines, colours. Your design has to focus on delivering the right information to your customers to make sure it is not disturbing for them but enables them to focus on the things that really matter.
Show social proof
There are many different types of social proof. They could be testimonials; they could be case studies, it could be results that other people are experiencing, it could even be videos.
Create a video
The video really helps with delivering information. You need a video that explains everything they’re going to get when they opt-in, or buy your product, or sign up for your service. The video should be short and to the point. Under one minute is enough. It should describe everything in a logical order and it should answer to most objections people have before they sign up or buy from you.
Examples of good landing pages
See Pinterest board for more inspiration:
I created a Blueprint website where you can see a landing page template, that could work as a starting point for your own page:
Technical know how
The new WordPress editor is going through a lot of improvement lately and it is now capable of building quite complex pages. If you want to make it even easier you can use a Page Builder plugin for building your landing page: read more about page builders here.
If you want to make it very simple, then you can set up a PayPal payment button with your landing page. If you are ready to take your WordPress website to the next level, use Woocommerce plugin to set up a webshop.