We are living in an information overload.
It is started with the radio. Suddenly we were able to hear what’s happening around the world. Wow cool, but it is overwhelming at the same time.
Then came the television and now there is the internet. You can be connected to the world 24/7. It is all very exciting and all the things you can learn and all the information that is available! I still enjoy it most of the time, but sometimes I just have to shut down everything and go for a hike to somewhere with no wifi and no mobile connectivity eighter!
So now among all the noise, it is very important to be clear about your message. A cluttered site has too much on it for your brain to remember. Visitors will remember your design without effort because it makes such a powerful statement.
Advantages of minimalist design are:
- clear message
- no clutter
- easy to navigate
- impression of sophistication
- minimal maintenance
Minimalist design is taking over because it just works. The style is so simple that users don’t have to think about it. And it is something we all looking for because the world full of information is so overwhelming and simplicity is simply divine.
“Knowledge is a process of piling up facts; wisdom lies in their simplification.”